Entries by David Chang

German Digitalization vs. American Inventiveness

I recently arrived from New York after a long journey and was surprised how far the digitalization in the USA has evolved compared to Germany. A nice example can be found at one of the international airports of New York (EWR). I noticed that in the USA self-service really matters. There is hardly any service […]

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Creating KPI Dashboards with multiple Google Analytics accounts

Consider 5 important questions before creating your google analytics KPI dashboards You have been given the task of creating one or more dashboards for the online marketing team using Google Analytics as their primary data source. You’ll also need to compare different Google Analytics Views (Websites) in one comprehensive report? To perform this task, you […]